Are You Buying It?

As you know, here on Fashion Fiend I like to talk about all things glamorous and fabulous, and important things that influence fashion are definitely that. I just came across an advertisement for Samantha Thavasa hand bags with Beyonce and Solange as their celebrity models. I'll be the first to tell you that I wasn't in love with the bags, but the next thing that crossed my mind was..... will people buy these purely because of the celebrities used in the advertisement? Designers and companies often adorn our favorite celebrities in the latest trends and or products in advertisements for marketing campaigns or as simple walking advertisements just to influence our spending habits. I know the teenage market is heavily influenced by products endorsed by their favorite celebs; but what about young adults, do you rush to the store to grab the latest shoes or bags just because you see your favorite celebrity wearing or advertising it?

The unfortunate reality is we do.....Celebrities influence our every day spending especially when it comes to fashion. From shoes, bags, makeup, and even liquor, they act like they love it and then so do we. The perfect example is when the girls on Gossip Girl started wearing the head bands with the bow.....a trend was born and the masses went insane! One celebrity endorsing one brand or trend can turn into millions of dollars, for the company of course. Why is it that people are so easily influenced by celebrities? They want there entire style, when you should really want your own, and they practically mimic everything they do. Don't get me wrong I often get inspired by what a celebrity is wearing, but I will not spend my hard earned money, or lack there of, on an item I'm not interested in solely because of who's wearing it. Do advertisers and designers think we are that shallow...or are we?

Kerry Washington, Oluchi, and Beyonce for Loreal


Heidi Klum for Jordache Jeans

Sean Diddy Combs for Ciroc Vodka

Beyonce & Solange Knowles for Samantha Thavasa Hand Bags

So........Are you heavily influenced by what celebrities wear and endorse? Are you buying it?

Take the poll to your left at the top....

The poll is done!!!

Results: 65% said No, they are not influenced by what celebrities wear or indorse

35% said Yes

Smooches,

Chloe Elle